The issue of interoperability has massive implications on the future of video-to-video communications. Cisco asked us to design a campaign that would help non-technical people understand what’s going on and why it’s important to take action. Since we weren’t beholden to Cisco’s brand guidelines, we created a vibrant color palette combined with a flat, retro-vector look. We illustrated every image from scratch and then added some fun animation and sound to it to keep a complex subject engaging and entertaining to watch.

If you’re interested, visit Cisco for more information and to vote “for” keeping video-to-video calling open and easy.

Agency
Alchemy Creative

Role
Art direction, illustration, 2D animation

Additional Credits
Peter Hootman – Art direction, illustration, design, animation
Stephen Beacham – sound design