IGN came to us with a need for a quick, exciting logo bumper for their new YouTube-only channel, START. We spent over 2 weeks concepting, designing, animating, and tweaking a 5 second logo animation. It’s amazing how tough a project can be when you only have 5 seconds to animate a logo, and by extension, tell a quick story about the brand.

Subscribe here: www.youtube.com/start

Agency
Alchemy Creative

Role
Art direction, design, 3D animation

Additional Credits
Sound design – Echolab