The World Extreme Cagefighting league pits mixed martial arts fighters from around the world against each other- they needed a show package that would match its fighters’ energy and tough competition.
I designed storyboards that initally won the project, then designed, animated, and produced the entire television graphics package as well as created the brand logo, which is now used exclusively as WEC’s worldwide branding.
Client
WEC
Agency
FatBox
Role
Art direction, design, animation